It’s easy to take a relatively simple approach to branding. This is good, because simplicity is often better than tiresome complexity, especially when you hope to put across a memorable image that people will recognize in the future.
However, it’s also true that branding can come in many different ways. For instance, printing out merchandise for a local event can be a good idea. Logos on a tote bag, for instance, can be used to place all the merchandise that other businesses give away at an event into one package, in effect standing out among the crowd.
Think of all the little trimmings that help a business stand out. A white towel in a hotel, for instance, is good enough. But a towel embroidered with the logo of the hotel? Well that’s nicer, more impressive, and adds some value to the experience. It’s the little things that count.
Let’s consider, then, how some of the best and most worthwhile means of branding your business will make a difference, and where to even implement that kind of value.
Personalised Labels
Personalised labels can be a great, affordable measure to implement in your packaging or official correspondence. For instance, a nice sticker placed on the back of your letter with official branding and the right information adds a touch of class and official labelling to the item.
Personalised labels can be designed with a logo, well-formatted addresses, or even a small note to thank your guests for their purchase. These can be added to letters and packages in the best possible way. You may even combine this with a handwritten note within the package to thank someone for their custom, but of course, that is entirely up to your discretion.
Official Merchandise
What better to promote your business than to encourage others to wear your logo around? From hats to t-shirts, hoodies to mugs, and even pens printed with your logo, it’s amazing how these items can be worn around thanks to their practicality. An official shop may help people proudly display what you have to offer.
For instance, beer companies will often provide free merchandise at events because it’s considered fun to sport their brand. It might be that you’re able to provide such value too, and there’s no shame in trying it. At the very least, sample orders of merchandise can help you gauge the interest – and perhaps this kind of merchandise, discounted for those already buying your products online, can help you upsell purchases as appropriate.
Uniforms & Aprons
It’s nice to unify your entire team under one banner. Uniforms and aprons can provide that value so that people feel together and your staff are easily identifiable. For instance, in a little bakery, branded polo shirts and aprons will ensure all of your staff look presentable, and that their clothes are protected. But uniforms can also be worthwhile for event staff, security staff, and anyone you directly manage, too. Even small boutique shops can benefit from it.
With this advice, you’re sure to brand and express your business in the best possible light.
