Keratin treatments have taken the beauty industry by storm in recent years, with salon clients demanding luscious, smooth, and frizz-free hair. But should you offer keratin treatments to your salon clients? Read on to learn what keratin treatments are, the types of treatments available, and the pros and cons of offering them in your salon.
What Are Keratin Treatments?
Keratin is a protein naturally found in the hair and nails, and it plays a vital role in maintaining hair health and structure. Keratin treatments have become increasingly popular due to their ability to soften, strengthen, and add a gorgeous shine to hair. The process involves applying a keratin solution to the hair, followed by heat or a chemical solution, which seals the treatment and transforms the hair’s appearance.
Types of Keratin Treatments
As a salon owner, it’s crucial to familiarize yourself with various keratin treatments to determine which, if any, are suitable for your clientele. Here are some popular options:
Brazilian Blowout
This well-known treatment can last for up to 12 weeks. It smooths out frizz and allows clients to wear their hair curly or straight without worry.
Keratin Complex Smoothing Therapy
This treatment lasts for up to 4 months and works by coating the hair with keratin protein. This strengthens, repairs, and provides smoothness without any harsh chemicals or damaging effects.
The Keratin Lift
A unique option for salons specializing in lash services, the keratin lift is a type of lash lift you can offer your clients. This treatment uses keratin to nourish and strengthen lashes, providing a lifted effect without the need for extensions or adhesives.
Pros of Offering Keratin Treatments
Should you offer keratin treatments to your salon clients? Knowing their pros and cons can help you come to a decision. Let’s start with the benefits of adding keratin treatments to your salon’s list of services.
Increased Revenue
As a high-demand service, keratin treatments can significantly boost your salon’s income. Clients are willing to pay premium prices for the right treatments, making this a lucrative addition to your salon’s offerings.
Client Satisfaction
Clients love the results of keratin treatments, thanks to the smoother, shinier hair they can achieve. Client satisfaction can lead to increased customer loyalty and word-of-mouth referrals for your salon.
Versatility
The variety of keratin treatments available makes it easy to cater to different client preferences, ensuring you can offer tailored solutions for a wide range of hair types and concerns.
Cons of Offering Keratin Treatments
Although there are numerous advantages to providing keratin treatments, there are some potential drawbacks you should consider.
Cost
Keratin treatments can be expensive for salons to implement, requiring an investment in products, tools, and certifications to comply with industry standards.
Health Concerns
Some keratin treatments may contain formaldehyde, a known carcinogen. Research and select products that prioritize safety and the health of both your clients and salon staff.
Time Commitment
Keratin treatments can be time-consuming, requiring stylists to work for extended periods on a single client. Ensure that your salon can accommodate these time demands without compromising other services or clients’ needs.
After learning more about keratin treatments and the pros and cons, you can take all this into consideration as you decide whether offering these treatments is right for your salon.
