Your customer base is filled with people from all walks of life. Different cultures, different ethnic groups, different generations, etc., all make up their own portions of your customer base, and that’s always important to keep in mind. Because they all have one thing in common: a need for your […]

The song “Video Killed The Radio Star” has become a much-loved (and much-covered) pop classic. On current evidence, however, the prediction was totally wrong. Now the radio stars are in podcasting and the video stars are all over social media. Both groups are doing well but which one should you […]

There are so many benefits to switching to working remotely such as the saving your business can make, as well as increased productivity, and putting less strain on the environment. However, before you choose to go remote as a company permanently, it’s essential that you consider the following factors. Read […]

The idea of the Metaverse was once a world ruled by science fiction, but this year has been an explosion of interest with the idea of building new virtual environments online. They are more immersive than our current version of the internet. In these virtual worlds, people can walk around […]

After living almost 3 years into a pandemic, and whilst for a moment we thought that restrictions were easing in some countries with a bigger percentage of vaccinated people, we are now facing again with new strides of Covid-19. New Zealand’s Prime-minister, Jacinda Ardern, gave an interview at Reuters Next […]

It has truly never been easier for you to get your small business off the ground. You may think that diving in and going for it is the way to go, but at the end of the day, you still need to do a good amount of planning. You need […]

With the pandemic’s effect on businesses, many things have changed while businesses have also experienced significant blows. As a result, many businesses are trying hard to ensure their survival by saving as much money as possible. However, traditional marketing strategies such as radio ads, billboards, and other effective methods, can […]

Regardless of what type of business it is, it is always in the interest of the owners to start making a profit. However, the majority of newly started businesses take time to reach the level of paying the one who actually runs and owns it. A lot of owners will […]

One of the biggest ways that you can appeal to the people that work for you is to make sure that they are comfortable in the office. It’s not just about chairs (though good ones really do help!) but it’s about the way that they work together and the environment […]