Marketers love acronyms. But what do they all mean? If you’re a business looking into marketing strategies, it could be important to familiarise yourself with some of these terms so that you can gain a better understanding of how to implement them and communicate better with marketing professionals.
Below are some of the top marketing acronyms worth knowing.
SEO
(Search Engine Optimization)
Let’s start with the most well-known one. SEO is the practice of making your company more visible on search engines like Google and Bing. It primarily involves boosting the rankings of your company’s webpages by using certain keywords, improving webpage loading speed, building backlinks, and providing high-quality content.
SEO has evolved to include things like Google Maps optimization and AI search visibility. It’s a complex field that changes with every algorithmic update and is something that needs to be constantly invested in. Most companies hire an SEO agency to take care of this process for them or hire a website developer who can also provide ongoing SEO.
PPC
(Pay Per Click)
PPC is an advertising model that involves running an advert for a certain amount of time and then paying based on how many clicks it receives (with the option to set a budget cap). The likes of Google and Facebook both use a PPC advertising model.
You get to set various parameters to specifically target who sees your advert, which can impact how successful your advertising campaign is. Using a PPC agency can be recommended to help you fine-tune your adverts and get better results.
SMM
(Social Media Marketing)
This involves any kind of marketing via social media platforms. It could include PPC advertising or general promotional and informational posting.
Popular social media platforms that companies use to market their services include Facebook, Instagram, TikTok, and LinkedIn. Content is typically a mixture of text posts, images, videos, and polls. The key is to not just get engagements, but encourage sales and sign-ups. A SMM company can be hired to help you come up with effective content.
SMS
(Short Message Service)
Short message service (AKA text messaging) can be a medium through which you can market your business. SMS mailing lists are used in a similar fashion to email mailing lists, alerting subscribers to new products and promotions.
Unlike email marketing, you may have to pay to send texts, and you have fewer characters to get your message across. However, text messages have a much better open rate, making them potentially better at generating leads than emails. You can manage your SMS mailing list yourself or hire a company to manage it. Make sure that you only send texts to consenting subscribers and always provide a way to opt out.
ASO
(App Store Optimization)
Finally, if you have a company app, it might be worth looking into ASO. This is a strategy for boosting your visibility on app stores. It’s essentially SEO but for apps.
Keywords, ratings, and reviews all impact the rankings of an app in an app store. There are ASO companies that can help you to boost the visibility of your app if it’s not showing up. This service is particularly recommended if your app is your product (for example, if mobile game developer, VPN, or fitness apps).
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