No outdoor event is complete without attendees! Invite your guests to a spectacular event by promoting the occasion both in person and online. Find out how you can make your outdoor event more visible for guests with these helpful tips.
Engage the Community With Pre-Event Activities
Partner with local businesses, run teaser campaigns, or organize pre-event giveaways days or weeks before your event. You could also include coupon codes for entry or discounts on merchandise at the event. These measures will help your attendees plan for the day and build anticipation for the festivities.
Use Bold and Eye-Catching Signage
Grab the attention of passers by from a distance using bold signage around your event. Incorporate direction signs with large fonts, bright colors, and straightforward messaging to make it easier for people to find the entrance.
If you have a fencing perimeter around your event, take advantage of the structure to hang signs around your venue. Fence posts have numerous features that will help you decorate with all kinds of signage. Place these signs in visible areas to entice guests to your event.
Leverage Social Media in Real Time
Don’t just promote your event ahead of time—make posts throughout the day! Set up a live hashtag and encourage attendees to share their experiences to bring in more people for the festivities.
This works especially for multiple day events like music or food festivals. Create Instagram Stories, live streams, or event teasers to attract online audiences who might decide to stop by your outdoor event after seeing the buzz.
Invest in High-Visibility Installations
Install vibrant inflatables, branded tents, flags, or large LED displays to make your outdoor event more visible to others. These installations are a clear indicator to those driving by the venue that something exciting is happening. Set up fun attractions that are hard to miss to bring in crowds of people.
Enhance Lighting for Evening Events
If your event runs into the evening, light up the night sky for visibility and ambience. Use string lights, LED displays, or even projectors to create a visually stunning space. Create an eye-catching venue that everyone wants to see.
Partner With Local Influencers or Creators
Collaborate with local influencers or content creators who align with your event’s theme to further expand your reach. They have a large following of people that will promote your venue to a wider audience. Use word-of-mouth to your advantage by partnering with these charismatic influencers.
Using these insights, you’ll be able to draw in attendees to your next outdoor event. Many people are looking for something fun to do on the weekends or celebrate an occasion somewhere special. Entertain a large and diverse crowd of people by effectively promoting your event both before and on the day of the festivities.
