If you want to attract new customers while retaining the ones, you have right now then you have come to the right place. This guide will show you what changes you can make to take your business to new heights.
Leverage Social Media
Social media gives you a lot of new and attractive ways to connect with your customers. As a business, you can post photos or videos about your products, or you can communicate through messages and comments. Social media can provide you with a great platform to talk to your customers too. Engaging with your customers helps you in numerous ways because you can build brand loyalty while also elevating your customer service.
If you run a coffee shop, then it may be that on Monday, you post a video of how you make coffee. On Tuesday, you can then post a status announcing a new coffee flavour and ask your customers to come to the shop to see if they can guess it. On Friday, you can then ask for your customer’s thoughts on the new flavour. This is a great way for you to build engagement and you would be surprised at how beneficial it can be to your company. If you want to step things up a notch, then it could be worth pushing any positive movements you have going on within your business. Green energy or your company’s understanding of the EU’s carbon border adjustment mechanism are all worth posting about.
Start your own Blog
Blogs are a great way for you to help your customers to make the best buying decisions. It also gives them the chance to learn more about the service that you provide. Blogs can be updated every day, or once a week. A lot of this comes down to the goals of your strategy. Your posts should ideally build authority and they should also educate your customers. Sharing posts on social media or even on similar outlets can help you to expand your customer base and this is great, to say the least.
If you offer a professional service or if you work as a psychiatrist then you may be tempted to post a blog about the techniques you use, so you can help your clients to understand how it works. You can then give your users a platform to understand the process while sharing their views. If you want to go one step further, then one thing you can do is ask your customers to share their opinions, so you can better the service for the future.
Maximise SEO
Phrases and keywords can be typed into a search engine to locate a subject or to even answer a query. Website browsers are designed to search these keywords and present results to the user. Great SEO doesn’t just help your company to get to the top of search engine results either. It gives you a very powerful way to segment and target your customers.
Sure, keywords and phrases are valuable but at the same time, you have to create engaging content that adds a lot of value. An example of this would be if you run a sporting goods company and you are having a sale on bicycles. You can then create content about the sale and use specific keywords to attract anyone who may be looking for a new bike. This is a great way for you to stand out from the crowd and you would be surprised at what a difference it could make to your business.
Create a Solid CTA
The great thing about a CTA is that it gives your customers the chance to ask questions, follow up on things or to even make better decisions. You can have a CTA in the form of a question, or you can offer a suggestion that could evoke a sense of urgency. It may be that you tell your customers about a sale that is going to end on Tuesday or that you are going to give them a free report if they sign up for your mailing list within the next 24 hours.
Partner with Influencers
Influencers tend to be social media people who have worked very hard to gain a following or an audience. Companies often partner with influencers who can match their strategies or their business goals. Influencers can promote a product simply by using it, or by telling their current followers about it. If the right sale system is in place, then influencers may be able to create value through direct experiences and this is great, to say the least. It gives you the chance to reach out to new customers and this can better your image.
One example of this would be if you sell hiking boots and you follow a fitness influencer. You may give them a free pair if they agree to wear them or if they talk about them in their posts. You may ask them to tag your social media account and to promote your company as a whole for providing a good experience. By doing this you can rocket the number of sales you get, and you can also make a major difference to your company as a whole.
Build a Mailing List
Building a mailing list can help your company to offer incentives to customers. You can do this while encouraging them to return to your business. If you run a sporting goods company and you are launching some skates, then you may want to target a certain demographic here.
The automation aspect of emails means that you can connect to your customers through a personalised campaign, and you can also offer them something in exchange for their sign-up. Mailing lists alert customers to sales or even promotions. It also gives them something in return. If you do not have a solid mailing list yet, then now is the time for you to change that. If you don’t invest in a mailing list now, then you may find that you end up struggling to get sales and this is the last thing you need.
