Above the din of clinking glasses and the tapping of kegs, something new and exciting is bubbling up. We’re talking about a unique catalyst in the craft beer scene: microbrewing.
This painstaking process of producing beer in small batches to achieve exceptional craft beers with superior quality and unique flavor has come to be equated with diversity. So, how has this development come about, and how is microbrewing connected to elevating women? In this interesting read, we’ll break it all down for you.
Traditional Dynamics in the Brewing Industry
The brewing industry has long been seen as a male-dominated arena. The masculine bias is evident in marketing strategies that predominantly feature rugged, male-oriented imagery and themes, such as sports and outdoor adventures, often alienating potential female enthusiasts. Industry practices and the cultural ambiance of many breweries also continue to cater primarily to male customers and employees.
This gendered perception extends beyond consumer behavior into production and other areas of brewing. Women frequently encounter challenges related to credibility and respect. Even as the number of female brewers, writers, and pub owners is increasing, women still constitute a minority. Data from the Brewer’s Association reveals that they only account for just 29% of brewery workers. The need to continually prove their competence can deter women from fully engaging in the industry or advancing in their brewing careers. This modest representation underscores the ongoing gender imbalance.
The good news is that there are efforts to change this narrative with the rising popularity of microbrewing.
How Microbrewing is Elevating the Role of Women
Today, there are over 2,000 microbreweries as of 2023 in the U.S. alone, according to the Brewers Association. Alongside the explosion of craft beers into the brewing scene came new opportunities for women. Here’s an exploration of how this change is unfolding:
Increased Accessibility
Microbrewing, often starting as small-scale homebrewing, provides an accessible entry point for women who may not have opportunities in larger, more established breweries. This grassroots level allows them to learn, experiment, and establish credibility within the community.
Leadership Opportunities
As microbreweries grow, they often remain open to non-traditional leadership structures. This flexibility has enabled many women to step into roles of ownership and management, setting policies and directing the course of new brewing ventures. Kim Jordan, co-founder of New Belgium Brewing, exemplifies this by leading one of the most successful craft breweries in the U.S. and advocating for sustainable practices and employee ownership.
Community and Network Building
The microbrewing industry is known for its tight-knit communities and support networks. Initiatives like the Pink Boots Society offer educational resources, scholarships, and networking opportunities specifically geared toward women, helping them build successful businesses and grow professionally within the industry.
Innovation and Creativity
Microbreweries typically encourage innovation, allowing brewers to experiment with different styles and flavors. Women are leading the way in crafting unique brews, which not only diversifies the market but also attracts a wider audience.
Inclusive Environments
Women in microbrewing are often at the forefront of creating more welcoming brewery environments that appeal to a diverse clientele, including more women and families, which helps to shift the traditional perceptions and culture of beer drinking.
Visibility and Advocacy
Increased visibility of successful female brewers and industry leaders helps challenge stereotypes and inspire more women to consider careers in craft beer. Additionally, many advocate for policies and practices that promote equality and inclusivity within the industry.
Women Making Huge Strides in Microbrewing
Check out these female leaders who are championing greater female participation in the brewing industry:
- Megan Parisi, Head Brewer at Bluejacket Brewery – Megan has been instrumental in shaping the innovative brewing profile of Bluejacket in Washington, D.C. which has received recognition in various beer competitions. Her work includes creating a diverse array of beers, from traditional styles to avant-garde experiments, such as a sour ale with cherries that’s known for its complexity and balance.
- Marisa Selvy, Co-founder of Crazy Mountain Brewing Company – Under her guidance, Crazy Mountain has introduced a range of innovative beers that use unusual ingredients and brewing techniques. She has made use of local Colorado mountain honey and juniper berries, which have helped define the brewery’s unique flavor profile.
- Annie Johnson, Master Brewer and Homebrewing Advocate – Annie has been a champion of innovation in homebrewing, specifically promoting the inclusion of more women in the industry. She developed a number of award-winning recipes that incorporate global brewing traditions and techniques, bringing international flavors into the craft beer scene.
The Takeaway
Microbrewing is not just altering the craft beer landscape with its unique flavors; it’s revolutionizing the industry by empowering women. Initially providing an accessible entry point through homebrewing, it has enabled women to gain credibility and expertise. As these small-scale ventures grow, many women have stepped into leadership roles, shaping the direction of their enterprises. The tight-knit communities and support networks further bolster their success. This shift is breaking down gender barriers and reshaping the beer culture, pointing to an exciting future for women in the craft beer scene.
Cheers to the new era!
Article by Chatty Garrate
