Much has been said about transparency in past years, and how it can help improve goodwill and foster better connections from a business perspective. But the truth is that transparency isn’t always a virtue. It’s not as if you’ll leak customer details and sensitive financial information for the intent of being transparent, in fact, you aim to keep that data secured as tightly as possible so your audience trusts you.
The same can be said for your intellectual property, your operational planning, your security measures, and your visionary approach for 2024. Handing all this over in the interest of transparency would not only be a mistake, it could run you afoul of several laws.
For this reason, transparency has to be applied in the right areas and diligently curated to make sense. In this post, we’ll discuss a few precise methods by which you can be precise, and where that application is best appreciated. With that in mind, consider the following advice:
Showcase Your Quality Assurance Practices
Many think that quality assurance is solely a catch-all solution to help remove shoddy products before they make it to market, but that’s not the sole definition.
For example, using a BSC Smart contract audit, and visibly showing the service helping you with this, showcases your commitment to transparency even when vetting your operational processes, in this case on the blockchain, but it might also relate to security or manufacturing, or even hygiene if you work in hospitality. These measures help you prove a foundational commitment to quality, and that’s always a worthwhile outcome.
Corporate Social Responsibility Initiatives
CSR has become a popular metric for corporations to prove how they offset the cost of their operation by using their platform for good. This can be applied in many different ways, but the most common include diversity and inclusion, environmental standards, and charitable outreach. You get to decide which options are most appealing to you, of course.
Whatever you pursue, make certain to be open and honest about your motivations, your actions, your data tracking, and how those results have come to pass. If you’re supporting charities, offer reference links to them. If you’ve focused on diversity, try to achieve this through methods outside of simply hiring people for their arbitrary characteristics, instead reduce bias in your hiring process, and be clear about how that works. These measures will show where your heart is, and even if people disagree with your goal, they can’t dismiss your methods.
Pricing & Fee Structures
Transparency isn’t solely about how you reveal your internal systems or decision-making approach. It can be about how you publicly connect with your audience and how they use your services. For example, making prices as clear as possible is absolutely one of the most pressing considerations to get right.
There’s nothing more disquieting than a hidden fee structure, hidden charges, administrative costs that make little sense, processing fees that cause irritation, and improper wording that makes a deal seem improper. This can run the spectrum from annoying to illegal. For that reason, make sure customers know how to even interact with you – that should always be the first step to transparency.
With this advice, you’ll be as transparent as possible, and benefit as a result.