If you’ve recently started your own business, you may be asking yourself how to create visual appeal for it. This is a common problem for small business owners when trying to promote their company and services. Luckily, there are many ways to solve this problem!
A memorable brand identity helps potential customers remember your services and gives them an excuse to come back again. Whether you’re starting from scratch or simply need some inspiration, here are some tips on how to create visual appeal for your new business.
Make a list of adjectives that describe your brand
Before you can create visuals that express your brand, you need to understand exactly what your brand is. A brand is the perception that customers will have of your company and the services it provides. You need to make sure that customers understand and recognize your brand.
To create visual appeal for your new business, start with a list of adjectives that describe your brand. Some examples include helpful, friendly, consistent, reliable, unique, and modern. Try to come up with as many adjectives as you can, and make sure they’re all relevant to your business. For example, if you’re starting a new yoga studio, words like “calming”, “relaxing”, and “serene” are all good adjectives to describe your brand.
Use those adjectives to create a colour palette
A colour palette is a collection of colours that work together to create a certain mood or feel. Colour palettes are commonly associated with certain demographics, so using the colours appropriate for your brand can help customers identify with your business.
To create visual appeal for your new business, start by using the adjectives you came up with earlier to create a colour palette. If you’re having trouble coming up with a colour palette, there are many colour-picking tools online that can help you narrow down your options. Some colour-picking tools even allow you to see how your colour palette looks on a website, so you can see what it looks like in context.
Incorporate your brand’s colour palette into your website
Now that you have a colour palette that matches your brand’s identity, you can use those colours to create visual appeal for your new business. This is where your website comes into play. Whether you’re creating a new website or revamping an existing one, you can use your colour palette to create visual appeal for your new business.
For example, you could use your brand’s colour palette to choose the website’s background colour. You could also use it to pick the colours for your website’s text and images. By using your colour palette throughout your website, customers will associate your brand with those colours. This can help create visual appeal for your new business and make your brand more memorable.
Give your exhibition or storefront the same look as your website
Once you’ve created visual appeal for your website, you can move on to other areas of your business. Try to incorporate your brand’s colour palette into your exhibition or storefront. This can be done with the use of signage, lighting, paint colour, and more. You can also use textures and patterns, or even simply the font type on your signage.
You want to make sure that the website and store feel like a cohesive whole, instead of two separate entities. Try to rely heavily on the look and feel of your chosen adjectives and colours, and have friends or family review your choices to see how things look from an outside perspective. If you feel lost, there are companies that offer exhibition stand design to help with this process.