Digital marketing is all-important at any stage of your business lifecycle, but it’s even more crucial for fledgling businesses that have yet to establish a strong brand identity. If you want to build your business of solid foundations, it’s a good idea to review your software early on and choose platforms and tools that suit your business the best – read on to find out more info.
Digital marketing means everything from SEO content to targeted ads and newsletters, and it’s essential if you want to grow your small business brand in this day and age. So what are some of the platforms that can support you to grow your customer base and boost your brand?
Naturally, it depends on what your marketing goals are; there’s no point in investing in social media if you want to enhance the optics of your logo, so make sure your tools are relevant. Tools include social media, e-mail marketing, SEO content, CRM system, and graphic design.
Customer Relationship Management
Customer relationship management tools are crucial to engaging your audience and increasing your retention rates. Many marketers agree that customer retention is just as important or more important than customer acquisition. One way to grow your business is to provide value.
With a customer relationship management tool like HubSpot, you can expect a fully integrated solution that makes it easy to contact customers with updates and offers and to create a customer-orientated sales funnel with better segmentation and more focus for a better service.
Content Management Software
Customer relationship software is important, but it isn’t the only platform you need for the early success you crave. In many ways, content services are the most important marketing services because content engages customers, improves search engine rankings, and supports ads.
If you want to make the most of your content, you could benefit from content management software such as Disciple. Disciple allows you to create content that works for your audience and provides a place to manage your content and engage customers all from one location.
Financial Management Tools
Of course, running a small business is all about providing a high-quality service to customers, but let’s face it, your profits and your bottom line are fairly front-line as well. If you don’t have financial management tools in place, you could be lacking efficiency and better organization.
Financial accounting software such as Xero helps you to balance the books and scale your business with focus and responsibility. Xero is also super accessible; you can bring this solution and others like it into your business to streamline your financials for as little as $20 per month.
Project Management Tools
Project management tools such as Trello, Asana, and Monday.com are excellent if you operate remote teams and need to organize complex projects efficiently. Open-source alternatives exist, such as the Google Suite, but they are not as integrated or functional as dedicated software tools that allow you to assign work and allow colleagues to check workload calendars easily.