If your business is going to be successful then you need loyal and paying customers. You must have people who value your brand and will support you through the ups and downs.
Your first step in the process of building a book of business is to get in front of your target audience and to do so at the right time and on the right channels. If you’re struggling in this area or are looking for tips so you can achieve this goal then look no further. Take some time to learn 4 Tips to help customers find and notice your business so you can increase leads and sales.
1. Improve Your Website
Ensure customers find and notice your business by improving your website. It’s more important than ever to have a highly functional and attractive website to check out. In the case that you need to work on having better organic search results then consider hiring an SEO agency that can help. They’ll assist you in becoming more visible online and making sure that your site and business show up in search results when customers are looking for answers and solutions you can provide. In addition to this critical aspect, you should also confirm the design, content, and graphics are up to date on your site.
2. Get Creative on Social Media
You not only need to be on social media because that’s where your customers are spending time but you must be able to attract and engage them in this space. If you want to ensure your customers find and notice your business then it’s in your best interest to get creative on social media. You can do so by running a contest, experimenting with video marketing tactics, and collecting user-generated content to share and highlight. Be relatable, tell your story, and spend time listening on social media to help you improve in this area.
3. Encourage Referrals & Reviews
Another way to ensure customers find and notice your business is to encourage referrals and reviews. Use online reviews to your advantage by sharing and publicising them and making certain others know about your positive social proof. It’s also a wise idea to reach out and ask for referrals if you’re looking to seek out and get in touch with new customers. Implement a system and processes that help you achieve this such as sending out follow-up emails or having your salespeople ask for referrals when responding to customer questions after a sale.
4. Network & Promote Your Expertise
If you’re going to find and attract customers to your business then you have to be proactive and get out there in the public eye and digital space. Network online and offline and speak at industry events or on webinars to showcase your knowledge and let people know how your business is making a difference. Think about hosting educational sessions or workshops to get customers through the door and interested in your products or services. Another idea is to launch a business blog and share your knowledge and expertise by publishing posts regularly.