If you run a physical brick-and-mortar store, then your signage is essential. You need something that’s going to draw in the crowds and ensure you get enough customers to keep your business going.
Signage, though, is challenging to get right. It’s not always effective, and companies that get it wrong can often find themselves losing out against the competition.
That’s where this post can help. We take a look at some of the methods you can use to boost brand visibility and improve the signage outside your store. Here are some of our ideas.
Choose A Sign That Suits Your Brand
Glowing fast food signs don’t look good outside law practices, and vice versa. That’s why it’s essential to choose a type of sign that suits your brand.
Which you choose depends on your industry. Metal signage, for instance, is good for tailoring shops, clinics, hospitals, and corporate offices. Perspex is excellent for bars, clubs, retailers and some boutique stores.
If you’re not sure which type of signage to use, look at what the leading firms in your industry do. There’s a good chance they have found a magic formula that works.
Make Your Signs Eye-Catching
Next, make your signs eye-catching. They don’t necessarily need to be bright, but they do need to stand out. If they don’t, you run the risk of potential customers passing you by, which is something you want to avoid.
Again, the best way to make your signage more eye-catching is to choose one that complements your brand. Choose themed colours, text, and logos to ensure people know who you are and what you sell when they walk past your store.
Choose The Right Size And Location
After that, you’ll need to consider the right size and location for your signage. You want to display it prominently so people can see it as they pass by. The best storefront signage protrudes from the side of the shop so that people walking along the sidewalk can view it easily. Front-facing signage at the front is often less critical because fewer people view brands head-on as they walk down the street.
Keep Your Signage Clean
Another pro tip is to keep your signage clean. Many business premises wind up looking dirty because companies don’t look after their signage properly. Rust, debris, and decay can all take their toll, damaging your brand image.
Worse still, many brands neglect to repair their signage after damage or failure. Backing lights going out or random missing letters sends out the wrong signals and makes your business look run down.
Test Your Signage
You can also test your signage for impact and effectiveness through surveys or online reviews. Often, it’s as simple as asking your customers what they think and writing down any feedback.
Make It Interactive
Lastly, you can make your signage stand out more by making it interactive. Options include inserting QR codes, using more digital signage, or adding LED lights. You can also try using dynamic lighting and seeing whether that attracts more prospects.
