Discussions about property investment usually revolve around how to find the most lucrative properties for investment purposes, but this post takes a slightly different tack. Instead of looking at seeking out top-rated real estate, we ask how to market your property investment firm and attract more clients.
Recently, the property investment space has become more crowded. Customers and people who might want to work with you have more choices than ever before over the services they choose. That’s why it’s essential to start thinking about your public image today so that you can thrive in the months and years ahead.
Discover Your Audience’s Pain Points
The first step is to consider your audience’s pain points. Think carefully about what it is that they really want you to do for them.
Usually, they’ll tell you what they want. Once they do, your job is to figure out precisely how you need to approach the issue, and what you must do. Keep gathering feedback to ensure you’re on the right track and you really understand where they are coming from.
Develop A Unique Value Proposition
The next important point is to develop a unique value proposition. The positioning will enable you to offer services to clients they can’t get elsewhere.
A unique value proposition doesn’t necessarily need to be anything world-changing. That helps, of course, but property investment firms can only innovate so much. Therefore, your goal should be to always be around 10% percent ahead of the next firm in your industry. Even maintaining a small margin like this is often all you need to dominate the sector and make your mark.
Build Trust And Rapport
You also want to build trust and rapport with your clients by providing them with excellent customer service and credibility. If you can build more personal relationships with the people you work with, they are more likely to trust you and stick with you for the long haul.
You can do this by talking to them directly. However, it is usually far more time-efficient to use a website, blog, social media platform, or even SMS.
Build Your Authority
Another excellent tactic you can use to market your investment firm to clients is to build your authority online. Ensure that your expertise is on full display and that you are confident that you can deliver the services you advertise.
One of the best ways to build authority is to simply post your wins. Listing the successes of the people you’ve worked with in the past in the real estate industry can be a great way to generate social proof and attract more customers.
Get Professional Advice
If you’re relatively new to the industry, it’s always worth getting some professional advice to help out. Look to experienced specialists when you’re doing this, like Cassidy Group LTD. Even if you can’t get advice directly from them, you can look at the strategies they use and aim to replicate it yourself.
You could end up seeing more and more success because of that. While you mightn’t be able to use these strategies directly, you can still adapt them to your needs.
Offer Free Consultations
Finally, you might want to make your property consulting firms more attractive to clients by offering free consultations. Customers and investors are more likely to use your services if they can see or hear you, and can vet your understanding of the topic affecting them.
Free consultations only cost you your time, but they could be just what you need to win a long-term client on retainer for your business.
