When you have a blog on your business website, it can be used to keep customers on your website for longer, highlight your brand, and with product mentions, it can be used to market your business. Needless to say, if you don’t have a blog on your website yet, then now might be the time to consider the possibility.
However, regardless of whether you have a blog on your site now or not, one thing has to remain constant: Your blog needs to be worthwhile. Customers won’t consider your blog if it is poorly written or has nothing to interest them, and you will lose marketing potential if you spend little time crafting it.
The following tips will help you improve your business blog or, if you don’t have one already, give you good grounding into the kind of things you need to focus on.
#1: Make sure it appeals to your customers
Think about who your readers are, the reasons why they might have visited your site in the first place, and the interests they are likely to have. When you have defined your target audience in such ways, you will be able to choose topics that they are likely to care about, and that make sense for your marketing.
#2: Get your facts right
While some posts will allow for your own opinion, there are others that will need to be factually accurate. If you fall down in this area, you will damage your brand, as customers might be able to see the flaws within your article. So, make sure you commit to research when writing about anything you aren’t sure about, either through a Google search or with the use of a content aggregator. You might want to link back to your sources too as this will help you showcase your article’s credibility.
#3: Post regularly
Business owners are notoriously busy, so blogs are sometimes left by the wayside. This is an issue, as visiting customers to the website might assume the business is no longer running if the blog is several months out of date. So, the message to you is this: Post regularly!
If you’re busy, remember that you don’t have to write every blog post yourself. You could hire a freelancer to create posts for your blog, or you could delegate the task to people on your team. You could even hire guest bloggers, perhaps from professionals in your particular industry. By doing so, you might attract more people to your blog.
#4: Use the relevant keywords
Your blog can be a great marketing tool. For one, it can be used to highlight the products and services you sell, and secondly, it can be used for SEO purposes. By using the right keywords in your content, post titles, image names, and meta descriptions, you will optimise your blog for search engines and push your blog to the forefront of customer searches.
Check out these tips for SEO-friendly blog posts, and then brainstorm the kinds of words and phrases your potential customers will be Googling online.
#5: Get your grammar and spelling right
Your blog is reflective of your wider business, so be sure to eliminate any mistakes. If your blog posts are grammatically incorrect, and if they are littered with spelling errors, your readers might associate the poor quality with whatever it is you are selling. So, don’t screw this up!
Use Grammarly or another grammar and spell-checking tool, as this will help mitigate the chances of any worrisome errors within your content.
#6: Ensure your blog is visually appealing
In terms of text, the type of font you use can make or break your blog, as readability is key when presenting your blog on the page. However, this shouldn’t be the only thing you concentrate on.
Consider other ways to ensure your blog is visually attractive, perhaps by adding images, videos, and infographics to break up the reams of text. Be sure to break up your blog text into bite-sized paragraphs too, as this will make it easier for your customers to read.
These are just some of the ways to improve your business blog, but if you need any inspiration, read other blogs online. Learn from the best and the worst, and tailor your posts accordingly.
By taking the time to get your blog right, you will engage your readers, and they will be more likely to use your business. So, consider our suggestions today, and if you need to make improvements, then follow the advice we have given.