This year summer show from the NEC in Birmingham, was different compared to other years i have been covering the show.
Normally the Summer Good Food Show (search for the following on social media #GFSSummer) is accompanied by the Gardener’s Show in the NEC.
While on other years the GoodFood Show is 60% versus 40% of the Gardener’s Show, this year, was literally 30% GFSS and 70% Garden show. Don’t know what happened there.
Also, and you might remember from previous posts, normally there is like a trend or a majority of stalls with similar products, most of them making a market research if their brand (normally new brands) have a good search from the public. The trend that I’ve found, probably because of sunny weather, was: Oils (as rapeseed oils), Dips and Sauces and plenty of Drinks.
We know is BBQ season but…
Great sides of the show was the Michelin star challenge with Brum Love Glynn Purnell and my private sushi Class with sensei Masa from Yutaka (I have still to edit the video) and some new brand owners I have met along the way.
I am going to list some of the brands that I have spoken with and really loved their products and hopefully I will see them grow more in the market. (Sorry if i missed You!).
African Volcano by the MasterChef Grant hawthorne and his lovely wife Julie, Excellent sauces with inspiration of Mozambique and South African street food. Fiery but with a superb taste.
A Little Luxury Liqueurs, excellent liqueurs from such nice ladies. loved the Dmason one!
Celtic Spirit Co with their spirits (excellent flavours and very nice persons)
Daisy Cottage Cafe & Farm, with some lovely ideas to make at home, such as bottles filled with preparations for homemade bread with flour (Paleo) and some Hot cocoa, excellent to give as gifts.
Florian Poirot macaroons… oh my! You HAVE to try these from the UK pastry champion! Try the Mojito macaroon.
IheartVodka the name says everything (love the passion fruit!)
Incredible Bakery Company, a gluten free and vegan Bakery. They have bakery products as well as mixes to do at home and without the use of food allergens such as gluten, dairy, eggs and soya.
Locksley Distilling, Gin with a touch of Elderflower, PinkGrapefruit and Dandelion.
Pelia, a greek brand from little producers with good olive oil, jams and Honey
RiversideGin with no Archie (from the show…get it?).
Sipsmith with their Gins
Spirits Of the Place with his wines, specially Vinho Verde from Portugal (delicious!!)
Sponge Cakes, Delicious cakes…love them baby cakes!
The Spanish Hamper bringing some spanish products to our tables
Yutaka with their lovely sushi products and their master class with Chef Masa
If I missed YOU and YOUR BRAND, please send me an email, because I will be at the winter show, so I can meet you and your brand.
Have you been in the Show? What did you liked best? Let me know if the comments below.