Your brand is far more than your products and services, your business should have a personality, and inspire a sense of community. Brand power is why customers choose one product instead of another. Using an engaging brand story, you can improve your appeal and reputation.
Offering your customers extra value is a great way to boost your brand power. To start you off on the right foot, here are a few ideas.
1 . Provide a loyalty scheme
Providing a loyalty scheme is a great way to offer your customers extra value. Customers can collect points to receive a discount, get freebies, or gain entry to a contest. Customer loyalty schemes are a useful way to improve customer retention and draw people to your physical or online store.
Loyalty schemes can help customers to feel valued and part of your community. Some companies like to collaborate with other local businesses when creating a loyalty scheme. Doing so can be helpful if you’re looking to grow your audience.
Personalize your marketing
Personalized marketing is a great way to boost conversions, and offer your consumers something extra. There are many ways that you can offer personalized marketing. It could be product suggestions, personalized emails, 1:1 marketing videos, or discount codes for birthdays.
If you want to create a personalized marketing campaign you’ll have to gather all the info about your consumers that you can. With the right data, it’s easy to create highly personalized campaigns.
Offer educational blog content
If you want to offer more value you’ve got to think beyond your products and services. Focus on producing unique blog content to educate and inform your customers. Research the topics that your customers are seeking to learn about, and create engaging blogs in response. You might also create vlogs or webinars, focused on your niche.
Designing the perfect content can be a challenge, and so you might like to work with content creators. There are different types of content creators, catering to specific industries. If you’re looking for financial planning content and newsletters, take a look at Client Plus.
Help them to go-green
According to a recent marketing research study ‘88% of consumers would like brands to support them to be more ethical and eco-friendly,’ (Forbes 2021). Brands can help customers to go green by providing eco-friendly services and products.
Not only will you provide your clients with extra value, but you’ll also improve your reputation and appeal. Consumers like to follow the CSR efforts of brands, and ensure that their values align.
Create a podcast
Podcasts are all the rage right now, a chance to entertain people and discuss the topics that are relevant to your industry. As well as providing your customers with more value you can benefit from the following:
- Promote your products and services.
- Help your audience build a connection with you.
- Demonstrate your expertise.
- Provide a fun experience using humor and knowledge.
- Improve your SEO and online presence.
- Interview influential people in your industry.
Co-creation with consumers
In 2021, many brands are co-creating their products with the help of audiences. From the start of the product life cycle, brands can leverage consumer input, to design products that people will love. When you invite your audiences to collaborate with you, you’ll be offering extra value and building rapport.
The key benefit of customer collaboration is that you can pretty much guarantee that your products will be a hit! There are many ways to involve customers in your product development. You might set up in-person events, or use your social media channels.
Data from Emplifi shows that ‘74% of consumers are at least somewhat likely to buy based on experiences alone.’ What’s more, ‘80% of consumers are more likely to purchase when brands offer experiences personalized to them,’ (Emplifi 2021).
There are many ways that you can offer your customers experiences, including live events. Your events might be educational workshops or entertainment experiences. There are ample marketing methods which can improve your chances of success.
Offering your customers extra value is about thinking outside the box and striving to set your brand apart. When you provide your customers with unique experiences you’ll ensure that your brand is appealing and memorable. It’s also wise to collect plenty of customer feedback.