Running an in-store business is often a chaotic environment to be in, whether that’s a retail store or a restaurant, for example. There’s a lot going on and it’s important that everything runs like clockwork, from the moment you open, to the last few hours before closing.
Improving business operations in-store helps keep up appearances out front for your customers. With that being said, if you’re looking to improve your business performance and satisfy customers, then here are some top tips to get you started.
Remember to always offer a warm welcome
A warm welcome is greatly appreciated when a customer comes into a store. Typically, a restaurant or retail venue is going to be a large space, and many newcomers to the store will be looking for some direction on where to go first.
That’s where someone at the entrance of the venue would be helpful in order to provide that warm and welcoming introduction. Whether they say a quick hello or ask if the individual needs help, it’s important to make sure that the relationship has been established from the beginning.
It’s starting up a relationship, even though it might be temporary, it’s a relationship that they’ll associate with the business and brand.
Use the right POS system
POS systems are great for helping streamline business operations and speed up the customer’s experience of checking out. Whether it’s an online payment API for websites to physical POS systems in-store, it’s worthwhile putting a great payment processor in place.
For in-store use, a POS system is great for managing customer profiles, especially those returning to the store. It’s also useful for handling stock and employee scheduling to ensure enough staff are in the workplace when needed.
Collect customer feedback
Customer feedback is a valuable source of information to understand where you’re going right in your business – and where you’re going wrong. No company is perfect by any means and when they say they are, they’re clearly missing out on some customer/client feedback.
Consider querying and encouraging feedback with your customers where you can. Whether that’s a survey available to fill in, in-store, to email feedback after they’ve made a purchase.
Keep up with cleanliness and organization on the floor
The appearance of your store is important to get whipped into shape. Keeping up with the cleanliness and organization of the floor is essential to avoid tripping hazards and customers turning their noses up at your business.
Try to stay on top of cleanliness and organization when it comes to the shop or restaurant floor. Otherwise, you might be setting the wrong first impression from the moment they walk through the door.
Have employees dressed and behaving appropriately
Employees should always be dressed well and behave appropriately when it comes to customer-facing roles. That means, no hands in pockets or having a quick look at their mobile phone before interacting with a customer. It’s important that they set the precedent for the rest of the customer’s experience.
With these tips, your in-store business will continue to thrive this year and beyond.
